We help businesses evolve beyond manual processes by combining deep IT expertise with cutting-edge AI and workflow automation.
Founded by Michael Rooney, a seasoned technology leader who previously scaled one of Ireland's most respected MSP and MSSP businesses, The Automation Agency was created from a simple realisation:
The next decade of IT isn't about managing systems — it's about orchestrating intelligent automation that works seamlessly across them.
With over two decades of experience in IT infrastructure, cybersecurity, and cloud solutions, our team understands the daily inefficiencies that hold organisations back. We've seen firsthand how valuable talent is wasted on repetitive, low-value tasks — and how strategic automation can transform productivity, accuracy, and customer experience.
Our mission is to help forward-thinking businesses harness the power of AI and automation — not as a buzzword, but as a tangible competitive advantage.
Streamlining workflows across platforms to eliminate manual tasks and reduce operational friction.
Embedding intelligent chat and knowledge agents directly into business processes for smarter operations.
Leveraging low-code and no-code automation to drive measurable efficiency gains for growing businesses.
Turning operational data into actionable insights and predictive intelligence for better decision-making.
At The Automation Agency, we believe automation should empower people — not replace them. Every solution we design is guided by that principle: making teams faster, smarter, and more efficient while keeping human insight at the core.
Whether you're an MSP, finance firm, legal practice, or growing enterprise, we'll help you build an automation roadmap that delivers lasting value, not just short-term fixes.
To make automation accessible, intelligent, and transformative for every business — creating the next evolution of productivity.
We build trust through transparency and measurable outcomes.
We bring enterprise-grade automation to every organisation.
We work side-by-side with clients, not from behind a helpdesk.
We make complex automation intuitive and sustainable.
"After years building and running a Managed Service Provider, I saw that time — not technology — was the biggest constraint for clients. The Automation Agency was born from that insight. We don't just deploy automation; we design intelligent ecosystems that allow businesses to scale without friction."
Michael Rooney
Founder & Managing Director, The Automation Agency